Christmas Instagram Post From Fashion Brands
A few days more and the merriest season of the yr will be here. Yes, the countdown for Christmas has begun and we just tin can't wait to see our social media profiles filled with uber heady & engaging Christmas campaigns.
Believe information technology or not, most of the brands take already spun their magic effectually social media campaigns all with one objective – to cheer upwardly the target audience and bring out their festive spirit. For ages, big brands have been viewing this flavour as an opportunity to engage with people in an interactive conversation with their customers via social media platforms.
And in a fit of nostalgia (and awaiting this year's campaigns), we here share with yous the 7 All-time Christmas social media campaign of all time that we're able to go the festive mood correct on signal.
ane. Ted Baker'southward #TedsElfie
Hashtag Entrada: #TedsElfie
A simple task – find the missing Elfie with only i hint that an Elfie taken by Santa.
Ted Baker and POKE agency launched an interactive holiday social media entrada #TedsElfie, where users needed to find the missing elves by visiting @TedsElfie on Instagram and participate in the 'choose your own take chances' style game.
This made my day ? #tedselfie pic.twitter.com/P63pZyOQAr
— Alex (@alexlozano11_) October eighteen, 2014
The Mentioned game placed tags on visuals that aided users in finding the missing elves and on their success, they were rewarded with prizes. Ted Baker created 32 unique Instagram accounts to motivate the users to hunt for elves and win prizes. Equally a result, Ted Baker got a whopping number of fourteen.5k competition entries and 37k interaction throughout this menstruum.
ii. Air Canada'due south #ACGiftofHome
Hashtag Campaign: #ACGiftofHome
Air Canada's #ACGiftofHome was a Christmas social media campaign of hope and bought tears to anybody living abroad. The motive behind the campaign was to give a socially driven holiday campaign to the customers, where Canadians who live in London gathered at a bar called the Maple Leaf to go a gustation of habitation.
Thanks @AirCanada! Sending #BearHugs back from the @OHLRangers Teddy Comport Game tonight. #ACgiftofhome pic.twitter.com/qxOqFzkB6b
— Cam Linwood (@camlinwood) Dec 8, 2015
The official campaign video showed two Air Canada pilots enter a pub and give round-trip tickets to everyone nowadays to visit Canada for the holiday season. Furthermore, they also encouraged the customers to post their own stories with the #ACGiftofHome hashtag.
With this merry Christmas entrada, more than 200 people were able to go back to their home for holidays.
Information technology was an immensely successful UGC marketing strategy that helped Air Canada in brand building, display social proof, increase appointment, and advance revenue. Leveraging UGC through user-generated content platforms nowadays is the best solution to amazing and constructive marketing campaigns.
3. Kate Spade: #MissAdventure
Hashtag Campaign: #MissAdventure
Kate Spade's integrated Xmas social media entrada is every bit luxurious and outstanding every bit her products. Her New-York based make released a video titled "Joy Ride" starring Zosia Mamet and Twitter sensation Anna Kendrick. The campaign was called #MissAdventure, and the video showed Anna Kendrick searching for her lost keys while showing the brand'south dress and accessories.
come up in from the cold and watch the full #missadventure episode (and shop all the looks!) https://t.co/6uKmAIiAFu moving picture.twitter.com/UFDAFoeS1O
— kate spade new york (@katespadeny) Nov xiii, 2017
The best part well-nigh this interactive video was that viewers could purchase any of the Kate Spade products featured in the video simply by clicking on them.
4. UPS #WishesDelivered
Hashtag Campaign: #WishesDelivered
UPS campaign Wishes Delivered was an initiative to make the dreams of customers into reality. Customers were asked to upload their holiday wishes along with the hashtag #wishesdelivered on social media and these same wishes were fulfilled. The wishes were granted to the customers by UPS. Moreover, every special wish uploaded using the #wishesdelivered hashtag raised coin (starting from $1) for several non-profit organizations such equally Boys & Girls Club of America, The Salvation Army, and Toys for Tots.
.@UPS Delivers Wishes And Gives Back This Holiday Flavour – #WishesDelivered : https://t.co/pViM0N8lu5 motion-picture show.twitter.com/cXj2ceq25t
— UPS News (@UPS_News) Dec 24, 2018
In 2014, the Wishes Delivered campaign "Commuter for a Day" story went viral on the social media platforms. The story highlighted a four-twelvemonth-sometime Carson who captured everyone'due south attention by becoming UPS's youngest driver and he drove his tiny picayune UPS truck. Also, another four-year-old leukemia patient drove a tiny UPS truck.
five. John Lewis #ManOnTheMoon
Hashtag Campaign: #ManOnTheMoon
Great britain's ane of the near predictable Christmas campaign, John Lewis's #ManOnTheMoon was designed past Adam & Eve/DDB. It told a story of the man on the moon and a young daughter who spots him through her telescope. Miraculously, it conveyed the message of dearest and kindness for the people and motivated them to find special gifts for their loved ones. This entrada was conducted in partnership with' Age Uk' to enhance awareness about the issue of loneliness amongst elderly folks and encourage people to back up them. The brand supported the partnership with in-store and online activity and donated proceeds from the auction of select Christmas merchandise to the cause.
Admittedly dear it! Dee did an amazing job and I couldn't be happier ?? #angelsandairwaves #manonthemoon #avatattoo #angelsandairwavestattoo @AVABandOfficial @tomdelonge pic.twitter.com/xdF7KK9Can
— Domo (@Domogibo) October 14, 2019
Another interesting phase of the same social media christmas campaigns was that it opened moon pop-ups in 11 stores, where shoppers were able to take photos with a lunar properties and learn about the moon likewise as Age UK.
6. Coca-Cola – Make Someone Happy
Campaign: Make Someone Happy
Coco-Cola is well-known for its attractive too every bit engaging best Christmas social media campaigns that never fail to impact everyone's centre. In the year 2014, Coco-Cola dusted off an abstract Sundblom Santa Claus and inspired people to look across the gifts. This Christmas social media campaign encouraged the millennial to exercise niggling meaningful things for the people around and make them happy.
They made a lx-second TV ad to highlight the kindness and togetherness equally an important element and these are two things that make an individual happy. The video shows Santa Claus enjoying a chilled Coco-Cola and how he was observed people helping out each other and spreading happiness through small gestures.
Coco-Cola also did express edition packaging which featured Santa Claus. They also organized their traditional style caravan bout, where everyone could click a picture with the Santa Claus on the coke truck.
7. Marks and Spencer: #FollowTheFairies
Hashtag Campaign:#FollowTheFairies
Marks and Spencer'south social media entrada was all out and successful in giving special joy to people on the holiday season. Their video campaign showed two fairies who brought hope and happiness in people's lives. The fairies were shown helping people modify their dull life and make their wishes come true.
Before the entrada began, Marks and Spencer started sending bearding wishes to people via Twitter. The wishes built a momentum of kindness among all sorts of groups and it gained more than 37,000 followers in a span of a calendar month.
@thetwofairies my daughter loved this opposite graffiti at southbank #followthefairies film.twitter.com/8Mfd9XX43B
— Rob (@roburdick) March 7, 2016
Likewise Read: 7 Easy Social Media Marketing Ideas for Christmas
How To Leverage User-Generated Content For Festive Season/Holiday Marketing
The vacation flavor is a groovy but challenging time for marketers where they have to push their creative thresholds to attract and engage users equally much as possible so that it can help them increase their conversions & sales.
User-generated content gets shared immensely during the festive flavor as users are excited about holidays and share their shopping activities, travel images & videos, ideas & opinions, experiences, and much more.
To brands advantage, so much of the UGC on social media revolves or concerns the brands. And then, to leverage information technology for marketing is an splendid alternative to drive successful Christmas social media campaigns with users' help.
Just why use User-generated content?
During this festive and holiday flavor, brands are looking to make a tremendous amount of revenue, and to accomplish this objective; they overwhelm the users with tons of promotional content that is of no value and can't exist trusted fully.
People need other people to guide them virtually their shopping activities as peer recommendations are trustworthy, accurate, and reliable. Even 9 out of 10 people tend to trust peer recommendations while making a buy.
User-generated content plays an of import function here as it delivers that much needed social proof to the marketing efforts of the brands. Having UGC equally a part of a marketing campaign makes information technology more trustful & accurate for users that helps in driving conversions & increased revenue.
How To Drive A Successful Hashtag Campaign With UGC
ane. Build Trust & Authenticity
The offset key reward is that user-generated content is an experience-driven form of content that makes it trustworthy and reliable for the users.
And so, your promotional hashtag campaign gets the validation of the users making information technology more real and reliable. Information technology enhances the effectivity and influence of campaign over the users.
2. Tap into Consumer Sentiments
Emotional campaigns fall like rain during this festive flavour as everyone is quite sentimental around this time of the year with the happiness to run into their families, friends, relatives, etc.
I idea there was lots of smiling, happy people at #MAExchange ??this week…the #DataAnalytics from our friends @taggboxSocial seem to back it up too ???Well done to everyone involved @ManhAssocNews? motion-picture show.twitter.com/6Ucjw0VAFe
— James Charles Ash (@JimboCharlieAsh) Oct 10, 2019
And then, having an emotional campaign taps into consumer sentiments, and information technology is a psychologically proven fact that sentiments bulldoze a person's beliefs like shopping, communications, etc.
User-generated content is the best grade of content that can tap into consumer sentiments due to the humanized element it contains. Information technology generates a feeling of empathy among the viewers.
3. Increment Engagement & Conversions
Finally, appointment and conversions are two objectives that are chief for any marketing campaign during this festive season. Date drives conversions, and to gain user engagement the campaign needs to accept elements like amusement, engaging content, social proof, and value for the users.
You can deliver exceptional value by encouraging users to share more than content through participation in contests, giveaways, offers, and other gamification strategies.
It volition bulldoze both engagement and conversions, respectively, once the consumers get involved in such brand campaigns. It volition increase your acquirement leading to maximum returns with minimum investments.
A Valuable UGC Hashtag Entrada for this Festive Season with Taggbox
Taggbox delivers an all-in-1 solution to create bonny, engaging, and creative hashtag campaigns powered past the anointed social media user-generated content. Taggbox, as a social media aggregator, discovers, collects, and customizes and displays content from unlike social platforms into a single social UGC feed.
For your hashtag campaign, yous tin can create your custom hashtag to encourage users to share using that hashtag. Taggbox can then curate the content relating to that hashtag from dissimilar social media platforms. This hashtag feed can then be customized with amazing themes and display options
The all-time part is that with all the fantastic user-generated content, you also accept the choice to add your own branded custom content to your entrada. Besides, you become instant updates that keep your campaign'south content fresh and unique.
Leverage Your Christmas Hashtag Campaign
Yous go the option to customize the social UGC feed to make information technology more artistic and interactive for the users.
Too Learn: How To Leverage User-Generated Content With Legal Rights
Having the best of UGC in a single feed volition increase the effectivity leading to higher user appointment. This social UGC feed tin can be displayed on the following events but is not limited to them:
- Events
- Concerts
- Websites
- In-shop displays
- Digital Out of Home displays
- Occasions & social gatherings
- Weddings
- Emails
With all these possibilities, customizations, and piece of cake management, it is the all-time pick for creating hashtag campaigns for the upcoming festive/holiday season.
Information technology is effortless to create your own unique social UGC feed and make an amazing hashtag campaign that can assist you attract users, bulldoze appointment, and ultimately increase your conversions and sales.
So, don't miss out on this fruitful opportunity that can unlock the doors to a successful Christmas campaigns this festive/holiday season with us.
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